Amusing article in todays Bloomberg:
Nostalgia has led eastern Europeans to embrace the products they shunned in the 1990s, when the collapse of the Iron Curtain opened borders to goods from the West. From Traubi in Hungary to Inka coffee substitute in Poland and Jar dish soap in the Czech Republic, brands created to replace capitalist products are now attracting consumers with disposable cash and credit cards.
The poor quality goods can be bought for nostaliga value with a wry grin now that the consumers have a choice.
Similar memories led Ildiko Nagy to teach her daughter the Traubi ad tune. “We love nothing but Traubi. We want Traubi,” she sings, mimicking the ad broadcast on Hungarian state television 20 years ago.
“Traubi reminds me of my childhood, and I hope my daughter will remember it with her children one day too,” Nagy said.
Thats scary stuff, but fortunately her daughter won’t have to.
Posted: October 26th, 2006 under General.
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