Add value? The fact these guys have been around so long is amazing. The average consumer can’t grade a diamond but besides that what information does a dealer provide that you can’t find on google?
“You don’t need Rapaport’s commoditization scheme to put out prices that consumers will look at and say ‘Hey, this is the price, why am I paying Mr. Retailer more?’” he said.
How retailers compete in this environment depends on the added value they bring to the process, he said.
“Price is not everything, but with price transparency you have to add value,” Rapaport said.
Posted: August 31st, 2007 under Americas, General.
Comments: none
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