International Investing

The WSJ reports that former DiCaprio flame now wants her contracts denominated in Euro. Come on Gisele, what about the Yuan?

Gisele Bündchen has a Wall Street-size income of $30 million a year. Make that €21 million. The Brazilian supermodel is reported to have demanded that her contracts be valued in euros, not the unstable greenback. The 27-year old clearly isn’t just another pretty face.

The dollar has long been the reference currency of the world. It is the measure for global gross domestic product and Israeli real-estate prices, not to mention the value of the Chinese yuan. So, it used to be natural for a multinational contract — as Ms. Bündchen negotiated to represent Procter & Gamble’s Pantene hair products — to be priced in the U.S. currency.