Tourism News – New Zealand
August 10th, 2007 by Christina Putz
Independent Business news website, Scoop, recently reported on New Zealand’s latest tactic to score Australian tourists – technology.
The campaign, launched this week, states that the New Zealand Tourism office will be using text downloading, interactive billboards, WAP technology, and ‘live’ film advertisements, along with regular television commercials to try to bring in more Australian tourists. Chief executive of the National Tourism Organization pointed out that the idea came from the realization that people were using their mobile phones for news, sports and weather, so the tourism office wanted to jump on the bandwagon.
The official offer is called the ‘Spring Pass’. Prospective tourists with the Spring Pass will get offers sent to their phone, and will be directed to the new WAP site, as well as the regular tourist sites, where they can find a New Zealand travel deal to suite them. They can also continue to receive offers on their phone once they arrive in New Zealand.
Interactive billboards set up in Sydney, Melbourne and Brisbane will send messages to BlueTooth capable phones as they pass the billboards, offering them travel deals.
Journalists from Australia and abroad have been invited to see demonstrations of all the new features that the progressive Tourism office has to offer.
