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Our Logo

Our logo represents the friendliness and approachability that characterizes Currency. It is simple, modern, and set up in capital letters to convey confidence. The mark: the circle is inspired by the universal form of a coin. Both historic and evergreen, the circle /disk also represents wholeness, mobility and completion.


Logo Download

Colors

This is our color palette. These colors should always be produced with Pantone inks to maintain consistency and vibrancy. CMYK equivalents are provided only for situations where process printing is absolutely necessary. As for digital publishing, please use RGB and HEX.

Primary Palette


Currency Navy


CMYK: 100, 48, 12, 58

RGB: 0, 59, 92

HEX: #003b5c

PMS: 302 C

Currency White


CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

HEX: #ffffff


Currency Gold


CMYK: 13, 19, 62, 28

RGB: 179, 163, 105

HEX: #b3a369

PMS: 4515 C

Secondary Palette


Currency Red


CMYK: 0, 64, 73, 12

RGB: 225, 82, 61

HEX: #e1523c

PMS: 7625 C

Currency Green


CMYK: 81, 2, 100, 0

RGB: 6, 173, 75

HEX: #06ad4b

PMS: 2257 C

Currency Blue


CMYK: 80, 20, 0, 10

RGB: 0, 145, 200

HEX: #0091c8

PMS: 2393 C

Graphic Elements


Currency Coin


Currency Coin Icon

These graphic elements can be used to represent logo or product. It is recommended that when these graphics are used with copy, call to action, or URL.

Currency Coin Textured Icon

Textured coin is provided for special use case to demonstrate more dramatic tone. Always consult with marketing team or branding person before use.

Power Dollar


Power Dollar Icon

Should be used on white background only

Download Elements Here

The Complete Brand Guideline



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