Logo
Our logo represents the friendliness and approachability that characterizes Currency. It is simple, modern, and set up in capital letters to convey confidence. The mark: the circle is inspired by the universal form of a coin. Both historic and evergreen, the circle /disk also represents wholeness, mobility and completion.
Logo DownloadColors
This is our color palette. These colors should always be produced with Pantone inks to maintain consistency and vibrancy. CMYK equivalents are provided only for situations where process printing is absolutely necessary. As for digital publishing, please use RGB and HEX.
Primary Palette
Currency Navy
CMYK: 100, 48, 12, 58
RGB: 0, 59, 92
HEX: #003b5c
PMS: 302 C
Currency White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #ffffff
Currency Gold
CMYK: 13, 19, 62, 28
RGB: 179, 163, 105
HEX: #b3a369
PMS: 4515 C
Secondary Palette
Currency Red
CMYK: 0, 64, 73, 12
RGB: 225, 82, 61
HEX: #e1523c
PMS: 7625 C
Currency Green
CMYK: 81, 2, 100, 0
RGB: 6, 173, 75
HEX: #06ad4b
PMS: 2257 C
Currency Blue
CMYK: 80, 20, 0, 10
RGB: 0, 145, 200
HEX: #0091c8
PMS: 2393 C
Graphic Elements
Currency Coin
These graphic elements can be used to represent logo or product. It is recommended that when these graphics are used with copy, call to action, or URL.
Textured coin is provided for special use case to demonstrate more dramatic tone. Always consult with marketing team or branding person before use.
Power Dollar
Should be used on white background only